It’s one thing to do what you do, but it’s another thing entirely to explain it. That’s the challenge I’ve been tackling recently—trying to summarise 25+ years of experience and distil it into something that feels true, clear, and, let’s be honest, a little bit exciting.
It’s not easy. I’ve found myself wrestling with words, questioning what to leave in, what to leave out, and how to describe a process that doesn’t always fit into neat little boxes. But at the same time, I’m enjoying the challenge. It’s forcing me to look at my work in a new way, to articulate the value I bring, and to celebrate the journey so far.
I want to get this right because I’m genuinely passionate about what I do. I love solving creative challenges, collaborating with brilliant people, and helping ideas come to life. This process isn’t just about putting myself out there—it’s about opening the door to work with more incredible clients and projects.
I’m looking forward to sharing what I’ve been working on soon. Until then, I’m staying in the thick of it, turning ideas into something tangible and (hopefully) beautiful.