Right about now we need some lightness in our world. “We all need beautiful colour surrounding us, even if we don’t know it, to lift our spirits and feel positive.” says award winning artist Morag Myerscough. Step in WGSN and Coloro, who recently announced their key colours for 2022. Of the five announced, Orchid Flower came out as the colour of the year. They describe it as “hyper-real” and having “an energising quality”. Morag agrees saying, “As soon as you see it, it draws you to it, so vivid it almost seems artificial.” Whilst we will see its use predominantly in young women’s fashion, the trend forecasters also see it transferring into menswear, because of its purple undertones, as well as in small ways in interiors such as accent pieces or in prints (scroll down for tips on how to make it work for you).
Joanne Thomas, head of content at Coloro, said in a statement. “[Orchid Flower] is versatile enough to work across seasons and continents. In a challenging time, this saturated magenta tone will be a great way to create a sense of positivity and escapism.” This ties in with Ingrid Fetell Lee’s findings on the power of colour to spark joy, which we all know is exactly what we need right now. She says ““Bright color adorns festivals around the world, and it almost seems as if the more intense the colors the more intense the joy.”
